TRUESIGNAL BY VOX SOLUTIONS

High-Intent Audiences

Your Competitors Are Guessing. TrueSignal Knows.

TrueSignal builds high-intent audiences from verified subscriber behaviour, real activity, real identity, zero probabilistic guesswork. A dedicated managed service team and human-in-the-loop AI handle everything, from audience design to campaign execution and optimisation.

Two targeting approaches. Fully managed. Zero wasted spend.

HOW IT WORKS

Two Ways to Reach the Right Person at the Right Moment

TrueSignal's managed service team combines behavioural audience building with real-time event triggering. Both approaches draw on authenticated, network-layer intelligence, unavailable to any other platform.

01 — Behavioural Audience Segments

Built from patterns of real subscriber behaviour observed over time: how often someone orders food, what kind of retailers they buy from, how frequently and in what amounts they transact financially, whether they travel for business or leisure. These patterns produce stable, high-precision profiles, not guessed demographics. TrueSignal's managed service team builds each segment against your ICP. You brief the objective; we design the audience, run the campaign, and optimise continuously with AI assistance and human oversight.

02 — Real-Time Signal Triggers

Live events that fire your campaign at the exact moment of intent. A subscriber engages with a trading platform, they are thinking about investing right now. A subscriber receives a travel confirmation, they need insurance, car rental, or a restaurant booking within the hour. A subscriber shows active engagement with a competitor's financial product, they are reachable for acquisition. Real-time triggers are most powerful in categories where intent windows are short: financial services, travel, automotive, retail, and iGaming. Your campaign reaches them in the moment, not after a modelling cycle has caught up.

THE SIGNAL LIBRARY

Signals That Reflect Real Life. Not Modelled Approximations

TrueSignal processes a wide spectrum of subscriber activity signals tied to authenticated identities. The table below shows a representative view of the signal categories available and what each reveals about subscriber intent and behaviour.

Live Signal

Financial & Transactional

  • Active engagement with banking and payment services
  • Digital wallet transaction activity
  • Betting and gaming platform usage
  • Investment and trading platform sessions
  • International money transfer activity
  • Loan, credit, and instalment product engagement

TrueSignal

Live Signals

  • Financial intent level
  • Wealth indicators
  • Product engagement
  • Competitor usage
  • Risk appetite, transaction frequency and size

Used in 4 segments

AUDIENCE SEGMENTS

From Signals to Segments. Built Against Your ICP

TrueSignal's managed service team translates signal combinations into named audience segments ready for campaign activation. This is a representative selection; custom segments are built for every brief.

Active Investor

High-frequency engagement with investment and trading platforms Active financial service activity Financial research behaviour Significant transaction volumes

Competitor Switcher

Active engagement with rival financial institutions Competitor product usage Insurance renewal behaviour financial comparison research activity

High-Value Bettor

Regular sports betting and casino platform engagement Significant deposit activity High-frequency iGaming sessions

Frequent Flyer

2+ confirmed travel bookings per month Business travel timing patterns Premium travel service engagement Airport and lounge access

Beauty Champion

High-frequency beauty and salon appointments Regular premium beauty retail purchases Aspirational device and lifestyle profile

Active Online Shopper

Weekly confirmed purchases from multiple retailers Active interaction with delivery services Cross-border platform engagement

Health & Wellness Lifestyle

Regular fitness location activity Wellness service bookings Premium food and supplement purchases Healthcare specialist engagement

In-Market Car Buyer

Vehicle servicing activity consistent with end-of-contract timing Automotive research behaviour Proximity visits to dealerships

New Parent

Confirmed purchases from baby and infant product categories Paediatric healthcare engagement Pharmacy activity, parental service usage

Restaurant Regular

3+ dining reservations per month 4+ weekly food delivery orders Dining loyalty programme activity Premium venue frequency

Property Seeker

Active property research behaviour Mortgage product engagement Estate agent interactions Removal and storage service activity

EV Early Adopter

Electric vehicle charging activity EV research behaviour Green energy service engagement Electric model servicing

BUILT FOR OUTCOMES

We Deliver Results. Not Just Reach

TrueSignal is most valuable when you have a specific, measurable outcome to achieve. Our managed service team designs every campaign around that outcome, not impressions, not CTR, but the business result you actually need.

App Installs

Target subscribers who actively use competing apps or match your ideal user profile. Served via push notification or VMS with direct deep link to the app store install page.

Leads & Sign-Ups

Reach subscribers showing in-market signals at peak receptivity. VMS and in-app formats drive form completions, quote requests, and registration flow, at the moment intent is highest.

New Account Openings

Identify subscribers actively engaging with rival financial products. Serve acquisition offers in the precise window when they are making a financial decision, before a competitor does.

First Deposits

For iGaming and fintech: target subscribers with confirmed platform activity. Real-time engagement signals enable precision timing that cold-list or demographic targeting cannot replicate.

Store & App Traffic

Geo-proximity signals combined with behavioural intent segments drive incremental physical and digital footfall. Identify active shoppers and reach them before they complete a purchase elsewhere.

Subscription Activations

Subscribers with confirmed service engagement patterns are identifiable when renewal likelihood is high or lapse risk is elevated. Reach them with the right offer at the right moment in their cycle.

VERIFIED AUDIENCES

Every Audience Member Is a Real, Billing-Verified Human

When you activate a campaign through TrueSignal, every impression is tied to a subscriber verified by their SIM card, active billing relationship, and network HLR record, the identity layer that cannot be spoofed.

Why Telco Verification Matters

Open web and social platforms cannot confirm that the person behind an impression is real. Bot networks and fake accounts consume an estimated 22% of global digital ad spend with zero conversion potential. TrueSignal is structurally immune to this. Bots don't have SIM cards. Click farms can't generate authentic network-level behavioural signals. Every TrueSignal audience member has an active, billing-authenticated relationship with their mobile operator, the most reliable identity anchor in advertising.

What Verified Reach Means for Your Campaign

100% human reach, every impression confirmed active via HLR. Zero ad fraud, network-layer signals are inaccessible to bots and click injection. 100% brand safe, premium, operator-owned placements with no UGC adjacency risk. Deterministic identity, SIM-verified identifiers do not degrade like cookies or device IDs. Persistent cross channel reach, the same verified subscriber reached consistently across SMS, in-app, and push with true frequency management.

100%

Human reach. Every audience member SIM-verified

Up to 14%

Average CTR on targeted campaigns across live deployments

Zero

Ad fraud, network signals inaccessible to bots

100%

Brand safe, premium operator-owned placements only

Optimising, Accelerating and Simplifying VOICE and SMS for 400+ Partners