Formats & Channels
Native Channels That Convert. Up to 9x Higher Engagement.
TrueSignal delivers your campaigns through telco-native formats that reach subscribers where digital advertising cannot follow, in the SMS inbox, on the device lock screen, and inside authenticated operator apps.
These channels cannot be ad-blocked, scrolled past, or faked. Five formats. One managed service. Engineered to convert.
Average SMS / VMS open rate. Highest of any channel
Higher CTR for VMS vs standard display advertising
Ad fraud, telco-native formats, block bot traffic structurally
Brand safe. Operator-owned inventory, no UGC adjacency
ONE-STOP-SHOP
Full-Service Format & Channel Management
VMS — Visual Messaging System
The SMS Channel, Elevated to Rich Media
VMS enriches the trusted SMS channel with rich media. On delivery, the device auto-generates a preview card (image, title, description), transforming a text notification into a branded experience. No app, no internet connection, no ad blocker. Delivered to the native messaging inbox with SMS reliability and display-level visual impact.
Signal inputs: Verified subscriber behavioural profiles, purchase patterns, lifestyle indicators, financial activity, and location context, matched to the right creative by TrueSignal’s AI engine.
Delivery: Native SMS delivery to every mobile device. Rich preview card generated automatically. No dependency on mobile data or app install.
90%+ Delivery rate 9x Higher CTR vs standard SMS
98% Average open rate
ONE STOP SHOP
Technology, Ad Operations and Commercial Demand — All in One
TrueSignal is a complete network asset monetisation partner, bringing the stack, the people, and the brand demand together under one managed contract.
Technology Platform
The complete AdTech stack, signal processing, audience engine, ad server, and realtime analytics, deployed and operated entirely by TrueSignal. No integration complexity. No platform licence. No internal expertise required.
Ad Operations
A dedicated team of campaign managers, yield optimisers, and performance analysts runs your monetisation programme from day one. Traffic, optimise, report, every aspect of ad operations handled by specialists, not your team.
Commercial Demand
Direct access to TrueSignal’s pipeline of global brands, agencies, and performance partners actively seeking verified telco audiences. Demand your network cannot attract independently, brought to your inventory from day one.
WHY TRUESIGNAL
Why Advertisers Choose TrueSignal by VOX Solutions
Five formats. Verified audiences. Expert execution. Here is what makes TrueSignal structurally different from every other advertising option available to you.
Formats That Cannot Be Blocked
Telco-native channels operate below the browser layer, ad blockers, cookie walls, and consent popups are structurally irrelevant. Your message reaches the device regardless.
Verified Human Reach
Every impression is tied to a billing-authenticated SIM card holder. Bots don’t have SIM cards. Click farms can’t generate telco-level signals. 100% human reach is not a claim, it’s an architecture.
Signal-Powered Targeting
Formats carry real-world intent targeting, not demographic guesses. The right creative reaches the right subscriber because TrueSignal knows what they are actually doing, not what they approximate.
Fully Managed Execution
No in-house AdTech expertise required. TrueSignal’s team handles format selection, audience design, creative configuration, optimisation, and reporting from brief to results.
Performance-First Buying Models
CPA, CPL, CPC, and CPM models available. TrueSignal’s managed service aligns buying model to your objective, paying for impressions, clicks, or confirmed actions depending on the campaign.
Full-Funnel Coverage
From brand awareness to first deposit, one managed campaign structure covers every stage of the subscriber journey across all five formats, with AI-powered optimisation at every step.
PROVEN RESULTS
Campaigns That Delivered.
Across Industries and Markets.
TrueSignal’s managed service has delivered performance campaigns for global brands across FMCG, fintech, beauty, automotive, and more. Below are five representative results from live deployments.
New Ranger Launch
Push Notifications + Deep LinksObjective: Location-based targeting: dealer events & auto shows
0% Ad Fraud • 100% Brand Safe • Verified Reach
Sorted Wallet
VMSObjective: Drive app installs – CPC and CPA model
0% Ad Fraud • 100% Brand Safe • Verified Reach
Premium Skincare – APAC
VMSObjective: New product launch – reach active beauty buyers in SEA
0% Ad Fraud • 100% Brand Safe • Verified Reach
Tropical Juice Brand – Bolivia
VMS + RCS + WhatsApp + PushObjective: Drive in-store & in-app traffic for major super market chains
0% Ad Fraud • 100% Brand Safe • Verified Reach
Para Ti Chocolate
VMS + WhatsApp (3-step funnel)Objective: Position as go-to gift purchase, drive trial at checkout
0% Ad Fraud • 100% Brand Safe • Verified Reach
Your campaign next?
Brief us on your objective and we'll design the channel mix, build the audience, and deliver the campaign.
GET STARTED
Ready to Activate Telco-Native Formats That Convert?
Tell us your campaign objective and target audience. TrueSignal's managed service team will recommend the right channel mix, build the audience, and deliver the campaign, with performance reporting from day one.
Optimising, Accelerating and Simplifying VOICE and SMS for 400+ Partners
