Target Real Audiences. Trigger True Performance.

Telco signals are real-time data events generated directly by a mobile network – such as app usage, payment interactions, location movement, and device activity – captured from live network infrastructure rather than inferred through statistical modelling. Because they are observed facts tied to a verified, billing-authenticated subscriber rather than probabilistic estimates, they provide higher targeting accuracy and audience confidence than modelled data derived from third-party sources or cookie-based tracking.

Financial signals are data events captured from a subscriber’s network activity that reflect real spending behaviour – including payment app interactions, financial service usage, and spending category patterns. Because these signals are observed at the network level in real time, they indicate active purchase intent rather than inferred interest, allowing advertisers to reach audiences who are demonstrably in a buying mindset rather than those who merely browsed a related topic weeks ago.

Geo-presence targeting uses mobility patterns and location events derived from network-level data to understand where a subscriber has been, how frequently, and in what context – including proximity to physical stores, venues, and competitor locations. Unlike GPS-based targeting, which requires an app to actively request location permission, network-level geo-presence data is derived passively and continuously from how a device connects to the network, making it more consistent and less dependent on app-level consent flows.

Operator-owned inventory refers to advertising placements that exist entirely within channels controlled by the mobile network operator – VMS, push notifications, and operator-authenticated in-app sessions – rather than open web placements or social media feeds. Because there is no user-generated content (UGC) adjacent to these placements, brands face zero risk of their ads appearing next to harmful or controversial content. TrueSignal describes this as ‘100% brand safe – zero UGC risk.’

Behavioural activity signals are purchase patterns, app usage habits, and content consumption events captured directly from live network traffic rather than inferred from browsing history or surveys. For advertisers, this means audience segments reflect what subscribers are genuinely doing on their devices – which apps they use, how often, and in what context – providing a real-time picture of intent that static demographic profiles or third-party data segments cannot match.

A managed advertising service means the platform takes full operational responsibility for campaign strategy, execution, optimisation, and reporting on behalf of the advertiser. There is no requirement for the brand or agency to have in-house AdTech expertise, set up integrations, or manage bidding algorithms. TrueSignal’s model is fully managed, aligning every campaign decision to the advertiser’s defined KPI – CPA, CPL, CPC, or CPM – without the advertiser needing to operate any technology directly.

TrueSignal’s push notifications are delivered to a subscriber’s lock screen through the mobile operator’s own infrastructure, reaching a billing-authenticated user on a trusted channel without competing with hundreds of other browser tabs or social feed posts. The combination of verified reach, a distraction-free lock-screen placement, and audience segments built from deterministic behavioural signals drives engagement rates that significantly exceed standard web push or display benchmarks.

TrueSignal serves Banking & Lending, iGaming & Betting, Travel & Hospitality, Insurance, FMCG & Retail, Beauty & Cosmetics, Streaming & Media, and Automotive. Each is matched to relevant signal clusters: travel campaigns leverage roaming and geo-presence signals to identify subscribers actively travelling, while iGaming campaigns use high-frequency platform engagement signals to reach active players. All segments are built from observed network behaviour, not modelled interest categories.

Yes. TrueSignal’s fully managed service model is specifically designed to remove the technical barrier for advertisers and agencies unfamiliar with telco advertising. Brands define their performance objective and target vertical; TrueSignal handles audience construction, format selection, campaign delivery across the five telco-native channels (VMS, Push, RCS, In-App, WhatsApp), and ongoing optimisation – no AdTech expertise, platform training, or integration work required from the advertiser.