TRUESIGNAL BY VOX SOLUTIONS
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By Tudor Marasescu, VP of Product & Adtech Imagine this: global advertising spend is on track to surpass $1 trillion…
By Tudor Marasescu, VP of Product & Adtech The Cost-Per-Install Illusion The mobile app install market has a quality problem…
By Tudor Marasescu, VP of Product & Adtech Travel Insurance Travel insurance has a timing problem that no amount of…
By Tudor Marasescu, VP of Product & Adtech Programmatic Advertising In programmatic advertising, the end recipient of an impression is…
By Tudor Marasescu, VP of Product & Adtech Advertising Targeting Most advertising targeting is built on behavioural signals collected from…
The best audience is not who someone is – it's who they are right now.
When targeting is built on inference, performance is built on hope. Telco identity changes the equation.
By Tudor Marasescu, VP of Product & Adtech When you know who’s ready to buy, you stop paying for impressions…
